Simplicity
“It’s easy to throw out bad ideas, but to throw out really good ones is hard.”
Simplicity is increasingly difficult to come by, especially in the technology world. Microsoft, the "continent" of technology I've navigated for the past decade and a half, continues to complexify. It's in their DNA.
It comes as a breath of fresh air to discover the conscious simplicity of system design engendered in Squarespace. In a CreativeMornings talk, Squarespace founder Anthony Casalena articulates his philosophy of minimalism. And in a techie-oriented interview, he describes the thought process behind his technical design of Squarespace.
Casalena follows a process of continual refinement in which he relentlessly removes all but the most important ideas. Applied to technology, his approach hearkens back to the simple, elegant nature of the Unix operating system, which consciously favored the simple over the complex. ("Unix" was a counterpoint to "Multics", an operating system that tried to do everything.) Kudos to Casalena.